In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...
The important thing to remember is that UB Blue and Hayes Hall White should be the predominant colors overall. When viewing all the pieces the university creates and applying the “squint test” to the ...
UB’s signature blue and white dates back to 1886 ... To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB ...
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