This is why it’s critical for RIT to have positive and meaningful interactions with our audiences as often as possible. Our brand works by forming emotional connections from the very first interaction ...

The customer journey starts well before a buying decision is made. That is why prioritizing branding in marketing is essential for a business’s long-term growth. Branding ensures that all other ...

The power of emotion aside, we're also experiencing major market shifts, both technical and societal, that are intensifying the importance of smart branding for B2B—specifically branding that ...

Your "why" doesn't matter — unless it's about ... This is the single most important truth that branding experts ignore: You don't control your brand. Your customers do. You can shape the ...

Branding is communicating to your audience what your business is about, why it exists, and why it's better than the competition. For instance, a career coaching business can be branded as professional ...

We’ll dive into what a real estate brand is, what makes a great brand and why it’s important for your real estate business, plus tips for creating and showcasing your own custom real estate brand.

The fact is, branding is probably more important for a small business than ... We're firm believers in the Golden Rule, which ...

And they should always be the most consistent component in our communications. The RIT academic brand uses several important logos and marks. Each has a specific role in representing the university.