Corrigan points to an emotional reason as well. Our brain inherently associates yellow with happiness: it’s the color of sunshine, warmth, and spring flowers. And, as the world feels uncertain ...

The colour of sunlight, gold and daffodils, yellow is often associated with warmth and optimism. Where it appears in nature, bright yellow is hard to miss. Plants can use it to attract pollinators, ...

There is the yellow of the gulal that stands out amidst a muted mix of other colours on joyous faces on Holi. It is also what meets the eye — even closed — in the middle of a mustard field. The colour ...