So designers have set upon using yellow as a secret ‘code ... according to movie poster designer James Verdesoto, the white background focuses the attention on the characters, the source ...

In a world of sound bites and quick sells, a unique movie poster makes you stop and look twice. From E.T. cycling to the moon to Jaws thrashing out of the water, a great poster can capture the ...

Baillie and Lippert recently talked about how a poster becomes a proxy for a movie itself, what’s so radical about yellow and more. The interview has been edited and condensed from questions ...