New research finds that young people aren’t as interested in drinking alcohol as the generations ... The global non-alcoholic beer market also grew nearly 20% during that time.

Even as young people drink less overall and look for ... "No one likes the taste of beer when they first drink it," Sarwat said. "I think that's a universal truth." For people who have given ...

Research shows the fear of missing out on a good time while drinking usually outweighs any concerns young adults have about ...

As alcohol consumption among young people declines and beer prices continue to rise, we ask locals why they think drinking is becoming less common and how social habits are shifting. Clarkson’s ...

One standard drink is defined as 12 ounces of beer, 5 ounces of wine ... in time and didn't follow the same people over time, so they can't say whether these results are due to faster declines in ...