Formula One drivers are coming to the Circuit of the Americas' signature event in Austin this weekend for the Pirelli United States Grand Prix. As COTA officials get excited to show off the shiny new black racing surface,

A national site selector believes San Antonio has an opportunity to cash in big on Austin's Formula 1 race — and that includes far more than providing overflow hotel rooms for guests.

The deal between Formula One and Circuit of the Americas ends after the 2026 race, and renegotiating is never easy. But COTA officials are hopeful.