President Donald Trump’s goodwill in the cryptocurrency industry has taken a hit after he and his wife launched meme coins — a move critics say looks like an unseemly cash grab that undermines an effort to legitimize digital assets.

Just days ahead of his return to the White House, President Trump and his wife Melania launched a pair of meme coins that have skyrocketed in value and earned them billions of dollars, at least on paper.

Trump and Melania-themed digital tokens minted billions on paper for the first family while raising conflict-of-interest and foreign-influence concerns.