Drake, known for his strategic use of social media, transformed what could have been a standard charitable stream into an engaging dialogue with fans while addressing industry dynamics. The digital format allowed for immediate fan reaction and interaction,

Drake hosted his Drizzmas Giveaway alongside Adin Ross to help those in need this holiday season. At one point in the livestream on Thursday (Dec. 26), Drizzy spoke about his relationship with Sexyy Red and shrewdly quoted Kendrick Lamar's "Euphoria" lyrics.

Common said both rappers were among the best, but was particularly impressed by Kendrick's ability to drop "spiritual" lessons in his diss tracks.