The new Maker’s Mark campaign is called “Perfectly Unreasonable” and premiered on Sunday during NBC’s “Saturday Night Live” ...

It's a cinematic campaign designed to show the "unreasonable lengths" the brand goes to craft award-winning whiskey. The post ...

Maker's Mark said there is no automation when it comes to the distinctive red wax seal that adorns every bottle of the popular whiskey brand.

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

Maker's Mark, a Kentucky-based operation, has become a globally renowned whisky brand since its inception (yes, Maker's Mark spells whisky without the ‘e'). With small batch bottlings and an ...

Maker's Mark makes its mark on grocery and liquor store shelves with strategic, eye-catching packaging. Standing amid an aisle of other liquor handles, consumers' attention is immediately drawn to ...

LORETTO, Ky., Feb. 17, 2025 /PRNewswire/ -- Maker's Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic ...