Instead of searching for some quick fix to strengthen marketing efforts, organizations should make the most of what's already ...

Influencer partnerships are the fastest way to buy social proof. They could be extremely impactful and jumpstart your ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Explore how the marketing funnel has evolved and master new strategies for engaging customers across multiple platforms.

A strong strategy that addresses the needs of both marketing and sales “comes down to laying the right foundation,” said ...

Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and ...

Stanley’s Chief Brand Officer Graham Nearn spoke with Ad Age about the brand’s growing focus on new marketing mediums and ...

In the fast-paced world of technology, where innovation is the norm and competition is fierce, crafting an effective ...

Exclusive: Writer/director Parker Finn explains why Smile 2's unique, viral marketing strategy is so important ...

Since launching at the start of 2024, TF1+, the ad-supported streaming service of France’s leading commercial channel TF1, ...

Smile 2 is arriving in theaters and Paramount is once again counting on the viral marketing strategy that made the first film ...