Sandy Hook Promise releases powerful PSA to combat gun violence
A Teddy's Bear Dream aims to emphasize the importance of a safe and happy childhood, free from the terror of gun violence.
A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be their last. But 6-year-old Dylan — along with 19 other children and 6 faculty ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
Her Campus on MSN6d
Sandy Hook Promise’s Teddy Bear PSA Is Heartbreaking, But So Necessary
A Youth Advisory Board member from the org shares what Gen Zers should take away from the video. The post Sandy Hook ...
Adweek on MSN15d
A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, at first appears to be a sweet story told through the ...
Opinion
Artists Take Action Against School Shootings at SXSW With Sandy Hook Promise and a Supreme Court Lawsuit
If Dylan Hockley and Daniel Barden were alive today, they’d be nineteen. It’s not hard to imagine them as young college students on spring break, maybe among the crowds of partygoers visiting Austin, ...
ABC News10mon
Sandy Hook
CEO and Co-Founder of “Sandy Hook Promise” Nicole Hockley reflects on the tragedy and how she’s turning her loss into advocacy for gun control. ABC News’ Linsey Davis spoke with Sandy Hook ...
Campaign US15d
Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...
How Sandy Hook Promise enlists teens to help end gun violence
Newtown-based Sandy Hook Promise has reached more than 13 million through the peer-to-peer program to end gun violence ...