Wherever there’s legendary racing, TAG Heuer is nearly always involved ... So, naturally, the late legendary Formula 1 racer Ayrton Senna was a fan, and even wore one of TAG’s pieces while ...

In 1988, Ayrton Senna joined McLaren and won his first ... Now under Liberty Media's ownership, Formula 1 and TAG Heuer step ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one [the Mario Kart Limited Edition Tourbillon for £21,250. Oh yeah! Mario ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, together with the American label Kith. The limited edition of 1350 pieces, ...

TAG Heuer has showcased three new watches at Watches and Wonders 2025. As official timekeeper for Formula 1, the brand has debuted the Formula 1 Solograph, a new Carrera Day-Date and a dramatic ...

Just unveiled at Watches and Wonders 2025, the new TAG Heuer Formula 1 Solargraph lineup is a bold return to form. Sporting a refined 38mm case size, an upgraded ergonomic design, and a cutting-edge ...

TAG Heuer celebrates 10 years as London Marathon timekeeper with a new podcast featuring sporting legends including Dame ...

TAG Heuer continues to celebrate its return as the Official Timekeeper of Formula 1 with a new exclusive creation: the Monaco Split-Seconds Chronograph F1. With this timepiece, the Maison ...

When Tag Heuer was announced as the official timekeeper of Formula 1 back in January, fans of both the sport and the watchmaker hoped to see massive trackside clocks. So come the season opener in ...