Meet Amelia, the 23-year-old behind the TikTok handle “sotce,” who’s turning Buddhist philosophy into viral content. Her ...

Lawmakers, meet your latest lobbyists: online influencers from TikTok. The platform is once again bringing influencers to ...

A new study has named Erika Kullberg as the most influential financial influencer on TikTok, boasting over nine million ...

Politicians fully embraced the creator economy in 2024, blurring the lines between punditry and journalism. By 2028, the ...

Millennial content creators built massive platforms—and fortunes—from splashing their children’s lives all over social media.

Influencer Tiana Le, who some may know as Floofy Tiana on TikTok, has more than 16,000 followers and has become a trusted ...

BI spoke with influencers, managers, and other creator-economy insiders to understand how the industry is reacting to a ...

Charles Smith, 27, was arrested after videos were uploaded to Instagram and TikTok showed a man spreading bug spray on yams, ...

Young people, low-income workers and Hispanic Americans are more likely to consume news from social media influencers, ...

Madeleine's relaunch of See You Tomorrow has already seen major backlash from TikTokers who are calling out a major mess up.

The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a "resilient" ...

The creator economy has blossomed into a $250 billion industry — and faces a big year in 2025 with a possible TikTok ban and ...