While Trump criticized DEI in his first administration, his recent executive order targets for-profit and nonprofit government contractors, universities with large endowments, and foundations with assets north of $500 million.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

Target is the latest company to make changes to its diversity, equity and inclusion (DEI) programs as pressures mount. Several firms have rolled back their policies in recent months.