In 2018, Americans spent $3.36 billion on cut flowers, and for many of us, the idea of opening a cute little flower shop is the pinnacle of our entrepreneurial whimsies. But while florists say ...

Insook Kim, Kwangduk Kim and their two kids, stand in front of their flower shop, Balboa Green Garden Florist. Photo courtesy of Insook Kim. On Valentine’s Day in 1980, Insook Kim and Kwangduk Kim, a ...