GPK has seen stronger estimate revision activity and sports more attractive valuation metrics than BMS, so it seems like value investors will conclude that GPK is the superior option right now.

BMS, ELI5, and All the Social Media Acronyms You Should Know by Now, FFS I'm stumped half the time, NGL, but TIL what the chair emoji actually means.

While BMS hadn’t focused on the chemotherapy message previously, it has run awareness campaigns across a range of cancer topics since 2015, when it started driving recognition for immuno-oncology.