To combat the perception of Bisleri as an “older generation” brand, they revamped communication strategies, bringing in Deepika Padukone for the "Drink It Up" campaign. The campaign ...

Bisleri has maintained its leadership in the bottled water business. It’s now looking to consolidate and get a meaningful share of the carbonated soft drinks markets There is a moment from her ...

"In order to curb sale of local branded, spurious and unsafe water bottled at more exorbitant prices in the bus stations, in Bus Bhavan, TSRTC entered into MoU with M/s Bisleri International Pvt ...

Bisleri has announced a strategic partnership by signing an MoU with the Archaeological Survey of India (ASI) under their 'Adopt a Heritage 2.0 Programme'. Bisleri International has announced a ...

Ramesh Chauhan is divesting Bisleri International to Tata Consumer Products Ltd (TCPL) for an estimated Rs 6,000-7,000 crore, The Economic Times reported. The current management will continue for ...