A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some ...

This is a great example of how personal brand logos can be both timeless and fun. It's a nod to his quirky sense of style, hits on a particular feature that his audience associates with him, and ...

Time for a makeover. America has hundreds of instantly identifiable logos that have stood the test of time. For example, Coca-Cola’s logo has used the same loopy script since 1886 and John Deere ...

The previous Burberry logo — a streamlined, sans-serif treatment created by Peter Saville — in a London storefront. Under the brand’s new designer, the logo sprouted feet (or serifs, rather).

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

The eagle in the USPS logo was always a part of the brand, but it's only since 1993 that the current "sonic eagle" has been on mail delivery trucks. Royal Mail Joe Giddens/PA Images ...

But over time, as we live with these brands, their logo evolves into a deeper story, a symbol with meaning that is unique to each of us. Subscribe to the Daily newsletter.

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Likewise for student groups, it’s important to choose a logo and apply it consistently. By using this new student group logo, your club’s identity will gain recognition through its association with ...