Often overlooked, category entry points (CEPs) are the cues that category buyers use to access their memories when faced with a buying situation. These cues are the reason we build mental availability ...

Yet there's an overlooked gem in the realm of marketing science, a powerful catalyst for brand growth: Category Entry Points (CEPs). CEPs, ...

Category Entry Points (CEPs) are a key component - the more consumption scenarios a consumer associates with your brand/product, the greater your mental availability and sales.

Val Morgan has unveiled two new group solutions—Validate and Category Entry Packs—at its ValFronts upfront series of events in Sydney. The new features expand Val Morgan’s portfolio of group ...