The original mascot was a mouse. Before Chester Cheetah graced our grocery store snack aisles and television screens, the first face of Cheetos was a mouse back in the 1970s.

This week, Cheetos officials revealed Chester’s new Cameo profile, which—in a Cameo mascot first—charges nothing for a custom shoutout from the suave figurehead.

Cheetos is best known for its puffy and crunchy cheese puffs but now, ... In addition to his birthday, 2023 has been a pretty big year for Chester the Cheetah, official Cheetos mascot..

A mascot for a childhood snack brand is riding on an old casino boat down the Mississippi river. Riverboat Louis Armstrong has been transformed into a Cheetos-themed boat for Super Bowl week.