Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The creative team at We Are 778 understand how colour application will permeate across your brand collateral, acting as a device to tap into the neural properties of a client’s emotions.

Back in 2024, for reasons seemingly unknown to anyone, YouTube made a subtle change to the colour of the playback bar, with ...

Milwaukee's ownership group approached the NBA about changing the franchise's logo and color scheme last July. The league set a Sept. 1 deadline if the Bucks wanted the changes implemented for the ...

W hen a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Agriculture skews towards the earthy colours of green, brown, yellow and red, while tech brands rely on blue, white, black and red (no other colour appears in more than 12% of logos in the sector).

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...

Since the days of DD’s colour agnostic logo, the logo has seen numerous changes to its colour, form and shape. "It's meant to be a 2-D design. Honestly, I don't think any colour belongs to anybody.

A WOMAN’S makeover has wowed people after her colour consultant advised her to get rid of the blonde tresses. There’s no denying that the colour of your hair can either enhance your fea… ...

GS&F did not design the LP logo, Boling said, adding the logo was designed before LP became a client of GS&F. Boling and Smith did not immediately respond to questions about how much editorial ...