The biggest flop in soda history was a surprise to many as the product was brought to the market by the Coca-Cola company and ...

The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Pepsi was already losing the cola wars. The trade war isn’t going much better.

caramel-colored core by proclaiming that more people chose Pepsi over Coca-Cola in blind taste tests. The ’70s ad campaign was a hit, because who doesn’t love a good taste test? It’s fun to ...

The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.

On Facebook More from Advertising The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola.

Deadline delightfully notes that “Queen is a Coke guy, while Shuman prefers Pepsi.” According to a synopsis from the trade publication, Cola Wars will follow “the true story of Pepsi’s ...