Here are three tenants we use that can help take your advertising, creative and marketing briefs to the next level.

Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here's how to create and implement one.

A creative brief, typically a one-page document with a 12-point font, is so far the most accepted format across agencies as the input document that ‘inspires’ the creatives and ‘defines ...

While every agency group has attempted to take cognizance of the changing environment, the creative brief format hasn?t changed fundamentally over the years.

The creative brief doesn't have to be a quaint relic of a more refined era. It's too valuable a strategic resource to become the victim of balkanized marketing teams.

You can use the form below to request quotes for your job. Simply fill out the following details and select vendors that best meet the needs of your project. Your request will automatically be sent to ...

The creative brief should be to-the-point, just 1 to 2 pages. If you are tempted to put every idea into the brief, you’re not ready to proceed with the assignment. As a business leader, you need ...

Sponsored Webinar B2B Marketers: Seven Steps for Writing a Killer Creative Brief Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on ...

Advertising - A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

Mick Jagger wrote this letter to brief Andy Warhol about designing the cover for the ninth Rolling Stones album. There are four lessons in Jagger's brief for everyone.