Technology companies are facing rising concerns about data privacy leading to a long overdue deprecation of third-party cookies. This presents organizations with an opportunity to rethink the ...

A customer data platform (CDP) collects data from online ... the best customer data platforms to help you make the right decision for your needs. Our ratings take into account a product's cost ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with ... that will enable data-driven decision making and new customer experiences.

Define clear goals for the new platform. Understand your current data infrastructure. Identify gaps and areas for improvement. Define clear goals for the new CDP. What do you want to achieve? Better ...

Most companies understand the need to collect customer data, but they must act on this information for it to be of any use. A customer data platform can help them start that journey. While many ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform ... from a particular customer segment, with references to data sources to show how the decision was made.

Utilize decision trees. As a nonparametric algorithm, decision trees can transform CX in the airline industry. Relax and de-stress customers through AI personalization. By understanding customer ...

The startup uses companies' existing data and AI to enhance marketing and sales. Hightouch competes with Salesforce and Twilio in the crowded customer data platform ... out its AI decision-making ...