Unique Selling Proposition (USP) Definition: The factor or consideration ... selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP).

If companies want to attract and retain talent, they must market their employee value proposition effectively.

By most industry standards, influencer marketing is still in its teen years. It was only "invented" in the 2010s. Yet, despite its youth, it is getting pushed out of the way by the creator economy and ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...