Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns ...

5 Google Analytics 4 ‘flaws’ that you can use to your advantage Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google Analytics 4 is Google’s most modern website and app analytics offering; it replaced Universal Analytics on July 1, 2023. The tool allows an administrator to analyze how people interact ...

Google is leaning hard into a whole new segment of Google Analytics 4 called “events.” So, what’s an event? Pretty much whatever you want (or need) it to be.

Google has been warning website admins for quite some time that starting today, July 1, 2023, Universal Analytics (UA) would stop tracking new data. The shutdown was first announced in March 2022 .