The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Social psychology and the unconscious. the automaticity of higher mental processes (pp. 265 ...

The implicit association test, co-created by Harvard University psychology chair Mahzarin Banaji and University of Washington researcher Anthony Greenwald, is an excellent example.

Then they took the IAT—and showed 48 percent less bias than a control group. (Note: The groups in these various studies were mostly white; no participants were Black.) ...

For the last decade, Blanton, a professor of psychology at the University of Connecticut, has been arguing that the Implicit Association Test isn’t all it’s cracked up to be.

The IAT was “good for predicting individual behavior in the aggregate, and the correlations are small,” Tony Greenwald, one of the test’s creators, acknowledged to Vox’s German Lopez.

The IAT was co-developed in 1998 by Mahzarin Banaji, now the chair of Harvard University’s psychology department, and Anthony Greenwald, a recently retired social psychology researcher at the ...

The IAT is a measure, ... Most measures in psychology, from aptitude tests to personality scales, are useful for predicting how groups will respond on average, ...

For decades, psychology has increasingly relied on implicit measures, such as the Implicit Association Test (IAT) and Affect Misattribution Procedure (AMP), as alternatives to self-reports.

The Implicit Association Test (IAT) was created by Anthony Greenwald and colleagues [1] and measures the strength of automatic associations people have in their minds. Many people have taken the ...