Decked out in yellow pants, the hometown Los Angeles Rams went on to beat the ... the Sin City Super Bowl to match the predominantly purple logo, both the Chiefs and San Francisco 49ers saw ...

People have become increasingly convinced by a theory claiming that the Super Bowl logo accurately depicts who will face off ...

More recently, fans have pointed to the marketing the NFL uses for the Super Bowl. For years, individual logos have been ...

If you're ready to make a way-too-early prediction about who will play in the Super Bowl next year based on the logo's colors ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the colors of the Super Bowl logo happen to match at least one of the teams ...

"Legacy is never stagnant," the Los Angeles Kings said as ... The secondary logo focuses on that original crown, but instead of the purple and gold colors, they translated it to black, silver ...