Rodents scurrying along their daily commutes in NYC have been met with miniature billboards in strategically-placed locales.

When it came to construction, the team said they ordered miniature billboards online ... were then placed throughout the streets of New York City − literally. The team was intentional about ...

with clever hooks and photography that target the true competitors in New York City's rat race— the rats themselves. Rodents scurrying along their daily commutes in NYC have been met with ...