Facebook has announced a new monetization program for creators. Facebook Content Monetization is meant to lure creators from TikTok as the company looks to build out its flagship social media property.

By bringing monetization to stories, Facebook is giving creators an additional revenue stream as a way to encourage more content creation on the platform. The launch comes as Meta has been luring TikTok creators over to Facebook and Instagram with the promise of cash bonuses, content deals, and support to grow their communities.