Dr Aashish Chaudhry, Managing Director, Aakash Healthcare, New Delhi explains how synergy and segmentation, both the states ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Lead follow-up isn’t just about making calls or sending emails—it’s about building trust, understanding what the lead truly ...

The classic approach to segmentation has been to choose a particular way of looking at the target audience prior to any research. In financial consumer research, for example, we effectively assume ...

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

Admap regularly carries features on segmentation and a special feature in Admap in June 1998, contained articles on 5 different approaches to consumer segmentation. Papers on the subject also ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Novel deep-learning model has shown promise in identifying and segmenting lung tumours according to new research. Read more!

As economic uncertainties grow and competition tightens, companies are under pressure to fine-tune their marketing strategies for maximum efficiency. Many organisations, however, still struggle with ...

The startup has focused on providing a ‘zero trust’ approach to enabling secure network access and providing segmentation to stop lateral movement by hackers. Zscaler announced Thursday it’s ...