Slyvester daCunha got the Amul account in 1966 when they zeroed in on the advertising agency called Advertising and Sales Promotion (ASP) to work on their ad campaign. Sylvester da Cunha ...

showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie. In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video ...

Priyanka Chopra is taking a sweet trip down memory lane, thanks to Amul’s iconic ads! The global superstar recently revisited some of the brand’s witty illustrations that celebrated her ...

Amul’s cheeky print ads need no introduction, do they? Time and again, they have delivered hilarious takes and digs on politicians, topical controversies or moments of joy. And, while it’s ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

A toast to your buttery brilliance!” Don’t miss scrolling through the Amul ads, and indulging in a Priyanka Chopra-special movie marathon.