‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

Questionnaires - this is when people are asked what they think. Questionnaires are good at finding out opinions, but they may be less accurate when looking for facts. Field sketches and ...

Data Collection and Quality Familiarise yourself with the context of your qualitative data. Consider how the data ... determines the existence and frequency of concepts. Here is an example to ...