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One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

With its powerful features, seamless integration with STAGE–Assembly’s global operating system–and in support from META, the new marketing mix modelling app is set to redefine how brands approach ...