U.S. health officials announced plans to persuade food companies to voluntarily eliminate petroleum-based artificial dyes by ...

Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

Companies are making the switch to natural food dyes. But products like Trix are proof that customers can be fickle about artificial colors.

The federal push follows a flurry of state laws and a January decision to ban the artificial dye known as Red 3 — found in cakes, candies and some medications — because of cancer risks in lab ...

The federal push follows a flurry of state laws and a January decision to ban the artificial dye known as Red 3 — found in cakes, candies and some medications — because of cancer risks in lab ...