There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

Advertising is a specific marketing communication activity ... Sales planning activities span all four elements of the marketing mix, and sales managers should be involved in product development ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

June 2025 unfolds as a particularly vibrant and intellectually engaging month for individuals born under the sign of Gemini.

Spotify’s expansion into podcasts and video has driven higher engagement, retention, and premium user growth. Read why I ...

CNW/ - The winds of change are blowing through the Musée national des beaux-arts du Québec. The construction of the Espace ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Vancouver City Council has approved the Granville Street Plan to revitalize the entertainment district as a car-free street.

ATTRACTIONS & ENTERTAINMENT THE BACKSTREET BOYS ADD FINAL THREE SHOWS TO SPHERE SUMMER 2025 RESIDENCY “INTO THE ...

Whiskey fundraiser pours out $150K to help sick kids—see how local nonprofits are making a big impact across Greenville.

On this week's episode of KCCI Close Up, we look at several bills Iowa Gov. Kim Reynolds signed into law last week, including one that places restrictions on Diversity, Equity, and Inclusion programs ...