There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

Advertising is a specific marketing communication activity ... Sales planning activities span all four elements of the marketing mix, and sales managers should be involved in product development ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project ...

CyberAgent announced on Wednesday that its Anime & IP Business Division has signed a marketing partnership with Weibo, one of ...

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Spotify’s expansion into podcasts and video has driven higher engagement, retention, and premium user growth. Read why I ...

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CNW/ - The winds of change are blowing through the Musée national des beaux-arts du Québec. The construction of the Espace ...

Crocs' ability to provide consistent and predictable revenue and profit is more important than Growth. Read why CROX stock is ...