The line has been blurred when it comes to advertising, infomercials, and advertising gimmicks. For several years, I was self-employed traveling around the state selling crafts in the summer and ...

From five-star hotels to backpacker campers, most travelers seem to agree that Earth Day and similar endeavors can be considered marketing gimmicks but also bring true visibility to issues that ...

There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often ...