The company has grown its following thanks to its “unhinged” marketing gimmicks—but that’s not its only strategy.

Why Duolingo or other brands looking to revitalize themselves may resort to publicly kill off their own mascots.

Making informed purchase decisions can be a daunting task in a market flooded with options and buzzing with marketing ...

Each new generation of iPhone brought with it a new marketing gimmick. Apple promoted the iPhone X’s notch, the iPhone 11 Pro ...

We catch up with Shalini Seneviratne, who has been named vice-president of the judging panel for this year’s The Drum Awards ...

Lyles—the reigning 100-meter Olympic champion and the American record holder in the 200 meters—will line up against Hill, an ...

One of the most shocking developments of the week was the apparent "death" of Duolingo's adored mascot, the green owl, which left followers on social media in disbelief and well—tweeting a lot.

The market to capture the hearts of hungry Hawaii residents is fierce. Restaurateurs especially face growing competition when ...

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

The seamless navigation allows users to place bets on various sports, casino games, and even eSports, all within a few clicks ...

In a world increasingly captivated by the allure of chance, the emergence of casinonic culture has transformed the landscape ...