With same-store sales weak so far this year amid a difficult economy, operators are boosting marketing, adding new menu items and turning ...

Usman Javaid, chief products and marketing officer at Orange Business, the enterprises services division of the Orange Group, ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

Value chains are replacing brands are the most powerful weapon in the marketing arsenal. While still widely perceived as source of risk, value-chain transparency actually offers brand owners an ...

Gapi has once again responded to the initiative to transform agricultural marketing into a fundamental pillar for the sustainable development of national agriculture. At the official launch of the ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.

Consumer price sensitivity led to declines at Chipotle, McDonald’s and other QSRs, while Chili’s and Cava were among a ...

A new study explores how emotional social media content influences what consumers will pay for chocolate – and why the effect ...

The buzz, audience goodwill, and marketing spends already invested ... for the film industry’s traditional value chain, the big screen remains irreplaceable.As cinemas continue to recover ...

This transformation represents not just a structural change, but a strategic expansion of capabilities to deliver end-to-end solutions across the entire marketing value chain. The newly formed ...

The resolution marks a key step in reforming the mineral management system and aligns with Oman Vision 2040's goal of ...

The FPCs will be equipped with skills in value chain development, processing, packaging, branding, and marketing ...