The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...