This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at marketing research firms (IRI), and by academics. There ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

“Traditional sales reporting will continue to be an important ... will usher in a new era of dynamic digital content review.” Marketing data will surpass health data as a leading signal ...

To find out how much employees make, Insider matched federally disclosed data on Amazon's 2020 and 2021 H-1B visa holders of jobs including marketing, sales, and account management. The data ...