Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

IIM Bangalore offers free online courses on SWAYAM, covering finance, tourism marketing, advertising, sales, business ...

A Telford based wildlife attraction has received a boost with its marketing efforts after a county consultants stepped in ...

Brands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity ...

Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two decades.

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

AI agents aren’t meant to take human jobs—instead they free humans from their most tedious tasks and allow them to focus on ...

New college graduates or anyone who is entering the workforce for the first time may launch into the world excited by the ...

TreeHouse Foods became a behemoth in the domestic private-label food space, with more than $6 billion in sales in 2016. But size hasn’t led to better profitability, as the company generated a 10% ...

Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies. Today, a startup called Hightouch — co-founded by ...

Strategic Acquisitions: The Company is exploring acquisitions of MCNs and creator networks in North America and Southeast ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...