to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at marketing research firms (IRI), and by academics. There ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

“Traditional sales reporting will continue to be an important ... will usher in a new era of dynamic digital content review.” Marketing data will surpass health data as a leading signal ...