On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The Athletic just put out their list of the most valuable football teams in the country, and naturally, the SEC dominated the ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The president has sought to impose his political will on a variety of sports in the U.S. His threats to the Commanders and ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

Alabama football has landed a tight end in the 2026 recruiting class. Mack Sutter, a 2026 tight end out of Dunlap, Illinois, outside of Peoria, announced his commitment to the Crimson Tide. Sutter ...

The SEC Media Days this week highlighted the ongoing rivalry between the SEC and the Big Ten in college football. SEC ...

The American Athletic Conference (AAC) has officially announced a rebrand as "American Conference" on first reference.