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Its acquisition of Alani Nu, a women-focused energy drink and health brand, expands its better-for-you platform. That said, we remain skeptical that Celsius benefits from any durable competitive ...
The company purchased Alani Nu for $1.8 billion to jump-start growth. Alani Nu not only brings in a female customer demographic, but the up-and-coming energy drink brand posted annualized sales ...
Its acquisition of Alani Nu, a women-focused energy drink and health brand, expands its better-for-you platform. That said, we remain skeptical that Celsius benefits from any durable competitive ...
“RTD coffee should, as with other types of drinks, be subject to the levy to encourage companies to innovate and reduce the amount of sugar.” That’s something that Andrew Douglas, marketing manager at ...
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