Freshly reinvigorated in 2018, Swap & Save harnessed the simple truth that 'Aldi lets you get more of what you want out of life' and imbued it with powerful meaning for thousands ...

This paper tells the story of the Aldi Swap & Save Challenge, an activation campaign that greatly magnified and accelerated the effect of Aldi's already successful, already IPA-Gold-winning 1 Like ...