The new logo features the famous Biscione snake found on Alfa Romeo's badge, here intertwined with a "115" script. The script is stylized with an ascending diagonal to symbolize momentum and the ...

Alfa Romeo's Logo Depicts a Man Being Devoured By a Snake Not many car companies feature a man-eating serpent. By Blake Z. Rong Published: Jun 11, 2016 11:00 AM EDT ...

When automotive production resumed, the company was renamed Alfa-Romeo and the logo was updated accordingly, and with a more linear font. See All 13 Photos. 1925-1945.

2025 marks a major milestone for Italian automotive brand Alfa Romeo, as the iconic marque celebrates 115 years of history with passion, style and nods to some of the most pivotal moments in its past.