Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

NEW YORK - Capri Holdings Limited (NYSE:CPRI), a prominent luxury fashion group with a market capitalization of $2.69 billion and impressive gross profit margins of 64%, has announced the elevation of ...

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

While several restaurants, including Chili’s, Texas Roadhouse, and LongHorn, experienced a growth in sales, two restaurants ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

--(BUSINESS WIRE)--Pacific Life announced today the promotion of Karen Neeley to senior ... effectively amplifying the brand. Ms. Neeley was recently elected to the executive committee of the ...

Retail media is ideal for helping brands ... of value-orientated retailing. Where once retail experiences, service, product ranges and pricing were considered key to supermarket loyalty, our research ...

The HPC segment has faced challenges but is showing signs of stabilization. The value orientation of Spectrum Brands' HPC products aligns well with the current consumer environment, potentially ...

The HPC segment has faced challenges but is showing signs of stabilization. The value orientation of Spectrum Brands' HPC products aligns well with the current consumer environment, potentially ...

United States president president Donald Trump’s memecoin Trump Official (TRUMP) lost about 75% of its value compared to peak prices. Trump continues to endorse his memecoin on his own social ...

This defensive alignment should, in theory, give the Yankees more stability. Bellinger is a better center fielder than Domínguez, Judge is elite in right, and Domínguez has the time and space to ...