Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

NEW YORK - Capri Holdings Limited (NYSE:CPRI), a prominent luxury fashion group with a market capitalization of $2.69 billion and impressive gross profit margins of 64%, has announced the elevation of ...

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

While several restaurants, including Chili’s, Texas Roadhouse, and LongHorn, experienced a growth in sales, two restaurants ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to achieve this is through the strategic use of custom promotional products. These ...

And with a little knowledge on the best affordable fine jewelry brands, you can find genuine, luxury-grade gems that'll fit your budget. The top brands we've tested push past overpriced heritage ...

--(BUSINESS WIRE)--Pacific Life announced today the promotion of Karen Neeley to senior ... effectively amplifying the brand. Ms. Neeley was recently elected to the executive committee of the ...

Retail media is ideal for helping brands ... of value-orientated retailing. Where once retail experiences, service, product ranges and pricing were considered key to supermarket loyalty, our research ...

Don’t want to miss out? Read on for our roundup of the best bank promotions for this month and the requirements you must meet to qualify for each. Most are available to new customers in all 50 states, ...

The HPC segment has faced challenges but is showing signs of stabilization. The value orientation of Spectrum Brands' HPC products aligns well with the current consumer environment, potentially ...

The HPC segment has faced challenges but is showing signs of stabilization. The value orientation of Spectrum Brands' HPC products aligns well with the current consumer environment, potentially ...